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2012 Infiniti G25

Published on May 27, 2012, by in Automobile.

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Better Fuel Economy At Any Cost

Brands like Infiniti built their empires convincing the world that the badge on the hood shouldn’t matter nearly as much as the bones underneath, but Japan’s cadre of luxury brands isn’t the only group peddling bang for the buck these days. Manufacturers from Kia to Volkswagen now come with cabins packed with luxury amenities. Even the lowly Ford Fiesta can offer buyers high-quality leather seating and enough technology to put the subcompact into geosynchronous orbit. So why bother stepping up to the mid-level luxury league at all? What differentiates a nice car from a fine automobile beyond a little inflection and a lot of marketing?

European brands like BMW and Mercedes-Benz happily prattle on about pedigree and superior engineering, but at the end of the day, a luxury machine simply has to feel special. Foodies often speak of the fifth flavor, umami. Directly translated, the word means “good taste” with an element of savoriness, and automotive luxury is built on that same intangible sensation. Perhaps better than either Acura or Lexus, Infiniti has become a master of that something special, offering its customers elegant style, well-crafted interiors, innovative technology and a superb driving experience. The 2012 Infiniti G25 looks to add superior fuel economy to that list, but can it do so without losing its luxury essence?

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2012 Infiniti G25 originally appeared on Autoblog on Thu, 24 May 2012 11:57:00 EST. Please see our terms for use of feeds.

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