Front Runner Improves On All Fronts
The Kia Soul certainly didn’t need a refresh. With more than 10,000 units flying out of showrooms each month and a growing list of awards and accolades under its belt, the Korean automaker’s boxiest compact is a success story regardless of the angle.
Yet, after just two model years, Kia has invested significantly in its little four-door. Emerging at the 2011 New York Auto Show earlier this year was this considerably updated 2012 Soul sporting a freshened look, innovative new technology and two new powertrains.
These aren’t maneuvers from an automaker scrambling to play catch-up. Rather, these are the actions of a company not satisfied with being merely competitive in this important youthful segment. Kia doesn’t want to play. Kia wants to win.
Last week, we crossed the expansive Pacific Ocean to get an early drive of the vehicle that promises to leave many Scion xB, Nissan Cube and Honda Fit engineers flustered – scratching their scalps – wondering how to close the gap.
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Article Source: FendyBt2 Official Website
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