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Audi’s Next Super Bowl Ad Teaser Jumps The Shark: Video

January 27th, 2012 by FendyBt2

Article Source: FendyBt2 Official Website

When it comes to Super Bowl advertising, we thought we’d seen it all. Last year, we had Kia giving us aliens, Mayans and even a dash of Poseidon, while Volkswagen shamelessly ripped off George Lucas (after paying him handsomely, we’re sure). This year, Kia has supermodel Adriana Lima, Chevy has a berserk college student, Lexus has a caged GS and Audi has… vampires.

I’d say the vampire meme is played out, but it’s way beyond played out. In fact, it’s played out, buried, dug up, killed with a stake through its heart and buried again. Then it’s dug up and cremated. Does anyone other than 16 year-old-girls and drug-addled goths even think about vampires these days? How many 16 year girls and goths do you think are in the market for a new Audi?

I get what Audi is trying to communicate: it’s headlights are unique and very bright. Bright enough to send vampires scurrying up trees for cover. If that’s all you have to pitch your high-end luxury cars, it doesn’t speak well for your engineers (or your marketing team).

We’re big fans of Audi, which is probably why we’re so critical of this ad (which, in fairness, we haven’t even seen yet). Why not play up your racing success, or emphasize the stunning good looks of your cars, or the quality of your interiors instead of going for played-out pop culture cliches?

At least Kia’s giving us a supermodel with a checkered flag.

2013 Hyundai Santa Fe

January 27th, 2012 by FendyBt2

Article Source: FendyBt2 Official Website

The next Santa Fe seems to be one of the very last Hyundai model to be redesigned.
No big surprises here, as it adopts the latest design cues already seen. In an SUV package.

Still, this should end up being quite a contender when it comes out.

Unlike the Sonata, the new Santa Fe is still expected to offer a V6 as an option.

2012 Ford Mustang V6

January 21st, 2012 by FendyBt2

Article Source: FendyBt2 Official Website

Filed under: Coupe, Performance, Ford, New Car Reviews

Cylinder-Envy No More

My first car was a used 1981 Ford Mustang. It was a complete piece of garbage, but it was the best I could do with $900 worth of hard-earned busboy tips. It only had one side mirror, the power steering fluid had to be filled every two weeks and there was a nail in the dashboard. I would have removed that last bit of nonstandard hardware, but whenever the Brown Bomber didn’t want to turn over, touching the nail for luck seemed to work. But compared to my friends’ cars, mine at least looked the fastest. Looks don’t win at the stoplight, though, and my rust-colored ‘Stang featured the double whammy of a 109-horsepower 2.8-liter V6 and an automatic transmission.

To say that my Mustang’s powertrain was a disappointment could be the understatement of the century, but I wasn’t the only V6-powered Mustang owner suffering from horsepower humiliation. It would be another 30 years before Ford would offer a V6-powered Mustang with anything more than mule muscle, but that’s where we are today. The 2012 Mustang boasts a legit 305 horsepower, or more punch than the 4.6-liter V8 under the hood of the 2009 Mustang GT. I have no doubt that the 2012 Mustang is vastly superior to my 1981 shame machine, but does that 305 horsepower and a vastly improved rear-wheel-drive chassis make this Mustang one of America’s great performance bargains? Hit the jump to find out.

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2012 Ford Mustang V6 originally appeared on Autoblog on Wed, 18 Jan 2012 12:25:00 EST. Please see our terms for use of feeds.

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